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The saga of super apps: Tata Neu brings all Tata brands under one platform

As mentioned before in our blog about mobile app trends, a super app is an app with all features is one app rather than multiple apps that have different functions to erase your worry about your phone storage. In a world that is almost completely digital now, Tata group has coined the word super apps in India. Super apps were already present in India with app like Paytm Mall but now every normal person knows what a super app is.

Tata group has recently launched a Super App called Tata Neu for both Android and iOS users. The Tata Group brings all their major brands into one umbrella of super app to play a major role in the Indian e-commerce space. It offers users a degree of versatility and choice that’s truly unmatched. Covering categories ranging from electronics and groceries, to travel and more, the range of products and services offered is second to none. Whenever you click on one of these features, the app will redirect you to the cross-linked apps of Tata. The default interface is full black. The super app is super quick and easy for anyone to understand.

 

What brands are in Tata Neu?

It had acquired online players in various segments for a truly cross-category shopping experience: 

Fashion wear from Tata CLiQ and Westside
Gadgets from Croma
Groceries from Bigbasket
Flight tickets on Air Asia
Health checkups through 1mg
Book a stay at an IHCL hotel
Order a 5-star meal on Qmin
Pay instantly for any of your online and in-store purchases with Tata Pay
Send money to any of your contacts directly to their bank account from your bank account, using Tata Pay UPI
Enjoy Coffee from Starbucks
Watch match with cric@Neu
Book and recharge TATA Play


Shop. Fly. Dine. Pay. Get Rewarded:

Being the "digital loyalty app", Tata Neu rewards every time users shop, book flights and hotels, and more. Tata has designed it in such a way that it will be rewarding the customers with 5% of the amount in the form of NeuCoins with NeuPass on every purchase. The value of 1 NeuCoin will be equal to Re 1, which the users can redeem for shopping or any other services in the future. There are no limits to how many Neucoins one can earn or use. Tata Neu Referral code will be one among them where you will get a reward for referring the Tata Neu app to a family or friend. They will also receive rewards when using your referral to download and sign in to the app.

 

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Super Apps are unquestionably the way of the future. A Super App with a variety of features will make our work easier and save space on our phones. In India's IT business, an app like Tata Neu on the market will usher in a revolution.

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